It’s fun out here!
Even more reasons
to love winter

JANUARY 2010

The Arctic Glacier Winter Park located at the Forks Market provides a playground of winter activities for people young and old. Skate on 1.2 kilometres of trails, shimmy through the ice obstacle course or shoosh down the toboggan chute. These fun ads encourage everyone to rethink winter and head outdoors!

TWO WAYS OF
KNOWING IS
GROUND-BREAKING

February 6, 2010

To celebrate the 2010 International Polar Year, the WSO presents a concert featuring new works by it’s Composer-In-Residence Vincent Ho and this year’s Canadian distinguished guest composer Derek Charke inspired by their Arctic journeys. This evening brings together many of the top climate change scientists from all over the world and will include a special presentation by Dr. David Barber, launching his book “Two Ways of Knowing.”

For David Barber, Lead Scientist of the Circumpolar Flaw Lead (CFL) System Study, climate change is not a debate – it’s a reality that he and so many others have witnessed first-hand within the frozen majesty of the Arctic. Aboard the Amundsen ice breaker and through the unique eyes of passengers and would-be story tellers from all walks of life, Two Ways of Knowing weaves unique environmental perspectives with the backdrop of a diminished ice land, the levels of which have not been seen in over a million years. From the outset, Relish sought to fully highlight Doug Barber’s stunning imagery through the use of a decidedly minimalist layout. The result is an almost three-hundred page journal and canvas that must be witnessed first-hand in order for it’s complete impact to be felt. From the scientific accounts of world-class researchers to the traditional insights of the land’s ancestors, from inspirations enjoyed by Composer Vincent Ho to the journalistic revelations of Peter Mansbridge – Two Ways of Knowing offers a privileged look at Earth’s primary example of climate change in action.

This incredible compilation is a monumental achievement by David & Doug Barber and will provide inspiration and financial support for the further study of climate change, with all proceeds going to the creation of bursaries at the University of Manitoba in support of exploration in the field of Arctic System Science.

GOT WHAT IT TAKES?
TRAINING RUNS
FEBRUARY 12-21, 2010

JANUARY 2010

Test your skills at the Voyageur Training Centre! For its 41st edition, the Festival du Voyageur will awake your adventurous spirit with all new winter activities and many spectacular contests. Be prepared to live 10 intensive days of pride, competition and hope.

Poster Series

Make a natural escape to the contemporary home of your dreams

OCTOBER 2009

The spectacular beauty of the historic Seine River combined with stylish, eco-friendly living that’s fresh and affordable. The Oxbow on the Seine is the perfect fit for nature lovers who enjoy active pursuits. Spend the day hiking or paddling to discover the many treasures along the river’s path. Later, entertain friends or kick back for some down time in a condo that reflects your taste for smart, eco-conscious design. Show suite now open! • www.oxbowcondos.com

The Story of
the Fort that
never was

December 2009

Spanning 50 years, the story of FortWhyte was unwittingly penned by a countless cast of dedicated characters, whose colourful and pivotal roles have been superbly captured in this book by award-winning author, Jake MacDonald. Human. Nature. is a beautiful keepsake for all who have been inspired by FortWhyte’s dynamic evolution.

Canadian
men speak
out!

October 2009

What do Lorne Cardinal, Israel Idonije, Victor Malarek, Jason Priestley, Manoj Sood, and Jacques Villeneuve all have in common? They are all speaking out against child trafficking and sexual exploitation. You to can help raise awareness about sex trafficking of children and youth. Visit the Beyond Borders Man to Man campaign webpage and then pass it along to the men your life. A solution starts with each of us.

www.beyondborders.org

Clare MacKay honoured for communications strategy and amazing results

WINNIPEG, MANITOBA - (Marketwire - March 10, 2010)

Mar 10, 2010

How do you make a Winnipeg winter sexy? Just ask the communications team at The Forks North Portage Partnership, which is being recognized for its outstanding work promoting the Arctic Glacier Winter Park and the Assiniboine Credit Union River Trail. The Manitoba chapter of the Canadian Public Relations Society is pleased to announce that Clare MacKay, Manager of Marketing and Communications for The Forks, will receive the Manitoba Communicator of the Year Award later this month.

MacKay led a team that helped The Forks stake its claim to having the longest skating rink in the world, which helped to increase national attention, drive attendance and generate new revenue. The result is that door counts at The Forks Market for January and February now rival July and August, which has led some to wonder which one is actually the peak tourist season. The Forks also collaborated with Festival du Voyageur and the newly created Saison Voyageur, all of whom work together to promote and market winter activities.

“MacKay and her team did a magnificent job of turning an aging asset into a gleaming showcase for the city,” said Adam Dooley, past president of CPRS Manitoba and chair of the award organizing committee. “Their work is a perfect example of how well conceived public relations strategies can have a major impact on an organization and an entire city.”

Award sponsor Marketwire – one of North America’s leading newswire and media distribution companies - will present the honour at a gala luncheon on March 24 at the Fort Garry Hotel.

MacKay was chosen by a panel of senior CPRS Manitoba members for her success in executing a comprehensive communications strategy using multiple tactics, all the while keeping the messaging simple and easy to deliver. Her team’s efforts to promote the winter park and river trail resulted in record winter crowds and revenue for The Forks… and gave Winnipeggers a reason to say winter is the best time to visit the city.

The Forks used a host of tactics to reach their goals including media relations, social media, advertising and special events. One of the highlights was the warming hut design competition, which drew a field of internationally regarded architects and designers (and even one rogue local one).

“The people at The Forks North Portage have shown how a little ingenuity can turn a good idea into a great one,” said Gail Granger, chair of the judging committee. “They’ve turned Winnipeg’s winters into a marketing strength – something many said could not be done. And in doing so, they captured the imagination of the entire community and the nation.”

MacKay was among a distinguished field of nominees for the third annual award, which CPRS Manitoba established to honour those who have demonstrated excellence in public communications.

CLICK HERE TO SEE CREATIVE FOR WINTER PARK

Relish – Agency of Record for The Manitoba Museum

July 2009

The Manitoba Museum, renowned for its combined human and natural heritage themes recently awarded Relish Design a contract to develop a new website for the Museum in 2010 as well handle all its marketing materials.The new website will provide the public with up-to-date information on the Museum, as well as a searchable database of artifacts.

Beyond Borders Gets New Voice for Global Action

July 2009

The Body Shop is working with ECPAT International to raise awareness and inspire action to end child sex trafficking – the greatest human rights abuse of the 20th century. Beyond Borders, the Canadian affiliate of ECPAT International, is a global network of more than 80 groups in 75 countries. A new website, coupled with thought provoking graphics, create a new sounding board for this organization’s efforts as it strikes up a National Campaign. Get involved by visiting www.beyondborders.org. A worldwide solution starts with each of us.

Outstanding Service and Excellence in Service

June 2009

A total of 229 government employees and 32 non-government employees were recently honoured for their outstanding efforts on behalf of Manitobans at the 11th annual Manitoba Service Excellence Awards event held at the Winnipeg Convention Centre. Centreport Canada, the Centre for Global Trade, was given the Partnership Award. Relish Design is proud to have provided identity and commercial design services for this outstanding project.